
Happy Friday! Your end of week update is here.
MARKETS
Markets: End of Week Update
Short-term dips don’t define long-term direction. For long-term investors and business owners: Red days create opportunities.

Data: Yahoo Finance
WINTER SOCKS FOR YOU?
The $230 Apple Sock: Proof That Branding Beats Everything
Apple just dropped a new accessory called the iPhone Pocket and the internet is calling it the “Apple Sock.”

Image: PC Mag
Old Apple fans remember the classic iPod Socks from 2004. This feels like a modern, high-fashion reboot.

Image: VG Times
It proves a bigger business lesson:
Apple has mastered one thing better than anyone else: turning the ordinary into the desirable. A basic item becomes premium the moment it carries the Apple story, design, and status.
50 YEAR MORTGAGE?
The 50-Year Mortgage: Relief or a Financial Trap?
Can this style of mortgage really help lower monthly payments?

Image: ChatGPT inspired by Niv Bavarsky
Let’s use a simple example:
Home Price: $700,000
Down Payment: 10%
Mortgage Amount: $630,000
Interest Rate: 5%
Monthly Payment Comparison
30-Year Mortgage: ≈ $3,386/month
50-Year Mortgage: ≈ $3,018/month
Think again, are you really saving $368/month with a 50-year term.
Value Coach Feedback: I’m not in support of this structure.
Click on the image to learn more about this exclusive offer
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
Don't get SaaD. Get Rippling.
Software sprawl is draining your team’s time, money, and sanity. Our SaaD Audit sheet helps you analyze the true cost of “Software as a Disservice” and shows you how to get that time, money, and sanity back.



