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BUSINESS BOOKS

3 Books That Will Change How You Build a Business

If you’ve ever felt stuck in your business, whether it’s finding customers, beating competitors, or launching new ideas, these three books can literally reset your entire mindset.

BUSINESS BOOKS YOU SHOULD READ

$100M Leads

YOU will learn:

  • How to attract high-quality leads without overspending

  • How to create offers people instantly want

  • How to build predictable systems for getting customers

  • How to turn cold strangers into warm buyers

Blue Ocean Strategy

YOU will learn:

  • How to escape crowded, competitive markets

  • How to create a unique “blue ocean” where you have no competition

  • How to differentiate your business using value innovation

  • How to redesign your market so customers choose you automatically

The Lean Startup

YOU will learn:

  • How to test business ideas quickly (without wasting months)

  • How to launch products customers actually want

  • How to use feedback loops to grow faster

  • How to build with speed, data, and continuous improvement

Shoppers are adding to cart for the holidays

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

How High-Net-Worth Families Invest Beyond the Balance Sheet

The 2025 High-Net-Worth Professional Services Report reveals what today’s wealthy families value most, what disappoints them, and where satisfaction truly comes from.

  • Learn why emotional well-being often outranks financial optimization.

  • See which services families are most likely to change — and which they’ll never give up.

  • Understand generational differences shaping how the wealthy live, work, and parent.

See how you compare to your peers.

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