Messi the GOAT?

The Nasdaq and S&P are both growing well. Bitcoin is the only one that is down so far. But the big winner this year is Messi.

Messi’s GOAT India Tour 2025 was not just football hype it was a big business event. One report estimated the tour at $100- $120 million in total value.

Messi’s India Tour Money Breakdown (USD)
Sponsors: $13.2M – $19.8M
Tickets: $5.5M – $8.8M
VIP meet & greet: $3.3M – $5.5M
ESPN: Estimated $2.6M
Merch (jerseys + add-ons): $1.1M – $2.2M
Hotels & travel (tourism boost): $11M – $22M

How much did Messi make?
A report by The Week states, Messi’s pay (appearance fee) was estimated at ₹100–₹150 crore, which is about $12–$18 million USD.

Value Coach takeaway:
If you can create “exclusive access” (VIP, limited seats, behind-the-scenes), you can earn way more than regular sales.

A new Visual Capitalist map shows where real estate is the most expensive in the world.

Value Coach takeaway:
High prices come from limited supply + global demand.

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

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