New Week, New Business Update

The markets continue to push higher in 2025, and this week’s numbers show a mix of strength in equities and easing pressure in yields.

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

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Starbucks Bear Cup That Broke the Internet
If you’ve been on social media this week, you might have noticed people lining up outside Starbucks, not for coffee, but for a cup.

Every winter, Starbucks drops limited-edition holiday merch, but this year, one item blew up: a teddy-bear–shaped cup called the Bearista Cup. It sold out within minutes across Canada and the U.S.

Starbucks didn’t need a sale, a loyalty program, or even a big ad campaign. They used:

…and turned a $29 cup into a viral, $200 resale phenomenon.

The real strategy?
Make something people want to show off, not just use.

Top 10 Business Movies to watch this holiday season!

Disconnected tools don’t speed you up – they slow you down. That’s SaaD (Software as a Disservice).

Rippling unifies HR, IT, and Finance so you can save time, cut costs, and grow faster.

Find out if you and your team are at risk of SaaD today.

How SaaD is your org?