New Week, New Business Update

The markets continue to push higher in 2025, and this week’s numbers show a mix of strength in equities and easing pressure in yields.

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Learn more.

Starbucks Bear Cup That Broke the Internet
If you’ve been on social media this week, you might have noticed people lining up outside Starbucks, not for coffee, but for a cup.

Every winter, Starbucks drops limited-edition holiday merch, but this year, one item blew up: a teddy-bear–shaped cup called the Bearista Cup. It sold out within minutes across Canada and the U.S.

Starbucks didn’t need a sale, a loyalty program, or even a big ad campaign. They used:

…and turned a $29 cup into a viral, $200 resale phenomenon.

The real strategy?
Make something people want to show off, not just use.

Top 10 Business Movies to watch this holiday season!

Software sprawl is draining your team’s time, money, and sanity. Our SaaD Audit sheet helps you analyze the true cost of “Software as a Disservice” and shows you how to get that time, money, and sanity back.

Stop SaaD in its tracks